A field of dandelions at golden hour, their seeds lifting on the wind and carrying small heirlooms

Now accepting early access

The things that matter aren't in your will.

Heirlo helps you document the items you care about, choose who gets each one, and create a clear record your family can rely on. The first step toward a real plan.

Free. No credit card required.

Heirlo

My items

Father's watch

For Marcus

Accepted

Chess set

For Aidan

Pending

Grandma's recipe book

For Priya

Accepted

First edition Harry Potter books

For Bella

Accepted

Paritosh Sen painting

For the family

Pending

Wills cover your house.
Trusts cover your money.
For everything else, there's Heirlo.

Why Heirlo exists

It started with my grandmother.

I was her eldest grandchild. Her favorite, the one she shared the most with. One day she asked me to help her catalogue her things. She knew exactly who should have what. My mother would get her wedding sari, and I would get the gold bangles my grandfather chose for her. But more than the objects, she wanted to leave the stories behind them.

So we made a spreadsheet. I photographed each piece, assigned it to someone, and wrote down the memory as she dictated it to me. And I thought, there has to be a better way to do this. A way to keep it organized, to give specific things to specific people, and to let them confirm they'd received them.

I started asking around. Some families went room to room with sticky notes. Some had a rough draft tucked in a drawer. Others did nothing at all, and left their families to sort it out in conflict and confusion.

That's when Heirlo was born.

Because we're all already doing some version of this. "This is yours one day." "Make sure your brother gets it." We just never write it down. Nothing is documented. Nothing is acknowledged. Nothing is kept.

Heirlo is that missing layer. A way to leave a curated, intentional record of what mattered and the stories behind it, in your own words, in the way you want to be remembered. No lawyers, no cost, no weight of "estate planning."

There's no rush. Start with one object or a hundred. Take your time, do what feels right. What you're really leaving behind is peace of mind.

What you'll document

Every object has a story.

A ring. A watch. A photograph. A key. Each one carries a meaning that fades unless someone is told. Heirlo is where you tell it.

  • Jewelry, watches, and keepsakes
  • Photographs and letters
  • Furniture, art, instruments
  • Books, records, collections
See how it works
A warm photograph of a designer handbag in soft light

The Hermes bag

Click to view story

On the back

"Arlin has always loved fashion, and always wanted this bag. I can't think of anyone who'd carry it better. It's hers now, to wear with all the outfits I know she'll put together."

For Arlin Acknowledged · Mar 18
A warm, candlelit photograph of a vintage wristwatch

Dad's watch

Click to view story

On the back

"He wore it every day for twenty-five years, until I could finally buy him a finer one. It holds all the hard work that got our family here. I'm passing it to my son Aidan, his grandfather's watch, so he carries a piece of where we came from."

For Aidan Pending response
A warm photograph of a Paritosh Sen painting

The Paritosh Sen

Click to view story

On the back

"Sana is the one who introduced me to this Bengali artist, and I loved his work the moment she told me about him. I'm leaving the painting to her, because it was hers in spirit long before it was mine."

For Sana Acknowledged · Mar 12
A warm photograph of a Harry Potter book collection

The Harry Potter books

Click to view story

On the back

"My brother and I grew up inside these stories, and he watched every movie with me, as many times as I asked. I'm leaving them to him, because no one else will treasure them the way we did together."

For my brother Acknowledged · Mar 14
A warm photograph of handwritten letters tied with a ribbon

Grandmother's letters

Click to view story

On the back

"When my grandmother left her village in India, she wrote to her best friend, Raj — who would one day become her husband. Their love was so pure I can't let it be lost. I'm leaving these to Bella, so she'll know what to look for."

For Bella Acknowledged · Mar 20

Click any photo to read the story.

How it works

Four steps. That's it.

Photograph what matters. Choose who gets it. Let them know. Print the record.

01

Photograph what you own.

Take a picture. Heirlo identifies the item and drafts a description you can edit.

Add item
An illustration of an engagement ring resting inside a wedding band Detected: ring
NameMom's ring
TypeJewelry
Era1971

02

Choose who gets it.

Assign each item to a person. Add a note about why, if you want to.

Assign recipient

Mom's wedding ring

CHOOSE RECIPIENT

Anita Marcus Jen Raj Sofia

04

Print your memorandum.

A Personal Property Memorandum, valid in 41 states under UPC §2-513. Sign it. Keep it with your will.

Memorandum.pdf

Personal Property Memorandum

UPC §2-513 · Begum, Malika

Mom's wedding ringAnita
Father's watchMarcus
Cabin keyRaj & Sofia
Letters & photographsFamily

Signed · notarized · 03.18.2026

Acknowledgment

And if they don't accept?

The hard part of legacy isn't the paperwork. It's the conversation. Heirlo gives you a structure for both, including the moments that don't go to plan.

No response

Resend, or withdraw quietly.

Resend the invitation when the time feels right, or withdraw it. No notification, no awkwardness.

Declined

Reassign to someone else.

The original recipient sees only that the invitation was withdrawn, never who it went to next.

Acknowledged

A timestamped record.

Stored alongside your memorandum. The conversation is on record while you're still here.

Early access

400+

families already documenting.

Free. No credit card required.

Legacy should be acknowledged,
not assumed.

Start with one item, or a hundred. Whatever you're ready for.

A short form. We'll be in touch within a week.

The team

A small group with the credentials, and the reasons.

Three C-suite hires whose backgrounds map precisely to Heirlo's three hardest problems: financial modeling, legal navigation, and product execution. Plus an advisor who has thought about inheritance longer than most lawyers have practiced.

Malika Begum

Founder & Chief Executive Officer

Malika Begum

University of Michigan MPP. Emory University BA. Former Deloitte Consultant. GTM Strategy at Stord.

Malika founded Heirlo after helping her grandmother catalogue a lifetime of belongings and realizing there was no modern, intuitive way to preserve the stories behind them. With a background spanning strategy, operations, and technology, she previously advised Fortune 500 companies at Deloitte and now works in Go-to-Market Strategy at Stord. At Heirlo, she leads product vision, brand strategy, and platform development, with a focus on making inheritance simpler, more human, and more accessible.

01

Sakib Zaman

Chief Financial Officer

Sakib Zaman

Uppsala University. VP Finance, Adecco Group. Former CFO, General Motors.

Sakib brings enterprise-scale financial leadership to a category that has never had it. As VP Finance at Adecco Group and ex-CFO of General Motors, he has managed multi-billion dollar mature businesses, navigated complex regulatory environments, and built the financial infrastructure for global operations. At Heirlo, he owns the revenue model, investor relations, and the financial architecture that will support the attorney marketplace layer.

02

April Yang

Chief Legal Officer

April Yang

USC JD. Emory BA. Practicing litigation attorney.

April is the legal architecture of Heirlo. She structures the firm's notarization partnerships, builds its compliance framework, and ensures the Personal Property Memorandum holds up across every state Heirlo operates in. She is the reason Heirlo can make the legal claims it makes.

03

Dave Fagundes

Advisor

Dave Fagundes

Professor of Law, Emory University Law School. Property law scholar.

Dave teaches and writes about property law, including the legal architecture of wills, trusts, and the things people inherit. His scholarship on how ordinary people understand ownership, on what wills can and can't do, on the small objects that hold the largest meaning, sits at the exact intersection Heirlo was built to address. He helps Heirlo think carefully about the law it operates inside, and the people it operates for.

04

Questions

Frequently Asked Questions.

Quick answers before you start.

No, and we want to be clear about that. A will handles the legal transfer of your full estate. Heirlo handles the specific things a will almost never names: your grandmother's ring, your dog, your guitar, your record collection. Heirlo works alongside any will you already have, or the one you're planning to write.

No. Heirlo is a documentation tool, not a law firm, and we don't give legal advice. The document Heirlo creates is a Personal Property Memorandum, a statutory instrument under UPC §2-513 that is valid in 41 U.S. states without attorney involvement. For wills, trusts, and complex estate matters, you'll want a lawyer. Heirlo covers what they usually don't.

Heirlo is free to start. Document your items, assign recipients, and collect acknowledgments at no cost. Your first notarized document is free. Additional documents are $9.99 each.

Yes. Your data is private by default. Only you see your full item list. Recipients only see the items assigned to them. Your data is never shared or sold.

No. Recipients get an email when they're assigned an item. They view and acknowledge it through a simple web page. No app, no account, no signup. The acknowledgment is timestamped and stored automatically.

A couple standing in a field, watching dandelion seeds drift on the wind
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